Slam Jam for Converse Jack Purcell

Today, Converse Inc. introduces the all-new Slam Jam for Converse Jack Purcell Sneaker for Summer 2013, marking the company’s first collaboration with the Italian lifestyle brand. Slam Jam has been rooted in youth culture since 1989 and is widely recognized for its refined take on street style – a natural partner for the Converse First String Jack Purcell Johnny Ox, a sneaker that stirs anticipation of a summer of creative exploration.

A nautical summer journey was the inspiration for these sneakers,” says Luca Benini, founder of Slam Jam. “We are thrilled to collaborate with Converse and be given the opportunity to rework the legendary Jack Purcell. We wanted to honor the original with unique details to give them a touch of the Slam Jam attitude.”

The Jack Purcell sneaker came on the scene a little over 75 years ago and quickly became a court and campus classic. What began as a humble badminton performance shoe has evolved to become a modern style icon and now symbolizes confidence, wit and effortless style. For the Summer 2013 Slam Jam for Converse Jack Purcell collaboration, Slam Jam subtly updated the familiar silhouette, adding a simple, red snap-button closure. The sneaker can be removed in one easy motion without untying the laces, allowing the wearer to seamlessly go from dry land to sea.

Posted on: 16 May 2013

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